Dedicated started with an environmental retail chain back in 2006 and realized that there were no sustainable brands with flavor, in terms of graphics or relevant collaborations. Dedicated was created to fill that gap. The brand wants to show that fashion can be done differently. In touch with nature. Fair & responsible. And without the use of toxic pesticides and fertilizers. It's just a matter of mindset and seeing the bigger picture. Today the brand is working with GOTS and Fairtrade certified cotton, GRS recycled polyester and natural fibers such as TENCEL™ Lyocell by Lenzing. And by collaborating with photographers, illustrators and artists from all over the world they're able to give you unique, fun and diverse collections.
According to the brand, nature is their biggest ally and their greatest inspiration. Sustainability is not just a word. It's the core of the company. It's about hard work, and understanding the impact of the choices we make - every step of the chain. Dedicated wants to show that fashion can be done differently. Fair & responsible, yet fun, and expressive. Their garments are entirely animal-free, and the fibers they use are 100% natural or recycled. The brand has been fighting the good fight since 2006, but are just getting started.