Every Choice is a Vote

At URTHWEAR, we believe we don’t have to compromise the health of our one collective home or systematically birth, imprison, and sacrifice millions of animals a day to produce beautiful pieces.

We believe we are all destined for better. And so, it is our mission to bring change from within by empowering people with better options, and thus better choices, so that we may together vote into being a more sustainable and compassionate world.

Compassion Comes First

We believe the cornerstone of a truly sustainable civilization is compassion. Compassion for animals, for people, and for future generations of the planet. We believe a more compassionate society can make only more sustainable choices.
Thus, as our prime directive, we seek to expand the capacity for compassion by ensuring every piece we carry is entirely animal-free, has utilized fair labor, and was made according to our Sustainability Standard.

Sustainability is The Path Forward

As a leading violator of human and animal rights, fast fashion is one of the most destructive industries in the world. Without intervention the status quo will assuredly destroy the planet along with our humanity.
We’ve developed fashion’s strictest sustainability standard. A dynamically evolving standard that makes better choices possible and plentiful.

From activewear made from recycled trash, shoes made from vegetable leathers, streetwear made from organic materials, and much more, we curate, produce, and inspire only the world’s most beautiful, sustainable and compassionate pieces.

It's Black and White

Every product we carry is entirely vegan, produced with fair labor standards, in line with our sustainability standard, and free of all materials and ingredients we’ve prohibited from the category.
Products marked with our Black Tag are at the highest level of our sustainability standard. Such products are composed from predominantly proactive sustainability practices applied across labor, materials, manufacturing, distribution, and social activism.

Trees For Tomorrow

For us, the push to climate positive is integral. So we’ve made the pledge to plant one tree for every $75 spent, pulling more CO2 out of the atmosphere than we would ever produce with our operations.
Plus, for those sharing our mission, when you post a picture or video about URTHWEAR with hashtag #URTHWEAR, we plant an additional tree as part of our commitment.