Have you ever wondered the significance of organic material? You might already be familiar with the pros of organic food and produce, but what about cotton? We value creating products that are useful to humans and good for the environment, which is why our loungewear products are made of 100% organic cotton. That might pose the question… Why organic cotton? Keep reading for the answer.
What is organic cotton?
Organic refers to the production process in which there are no chemical fertilizers, pesticides, toxins or artificial agents involved. Organic farming is better for the environment as the chemicals and pesticides used in conventional farming can be detrimental to the soil’s health, harm the farm’s biodiversity and result in higher water usage. There are many certifications to provide consumers the reassurance that the products they are purchasing are truly made of organic cotton. Global Organic Textile Standard (GOTS), MADE SAFE, GREENGUARD Certified, OEKO-TEX Certified, Fair Trade Certification and B Corporation are certifications to keep an eye out for when looking to purchase organic cotton products. URTHWEAR is proudly GOTS Certified; this certification bans toxic chemicals and child or forced labor.
Why choose organic cotton?
Choosing organic cotton is an ethical and responsible decision for the future of the world. By making organic cotton purchases, you are choosing the planet, people, and future generations – three things we value at URTHWEAR. Aside from the obvious sustainable efforts and environmental benefits to choosing organic cotton, it also comes down to quality. Organic cotton tends to be softer to touch, longer-lasting, and less likely to cause allergic reactions or irritations. Harsh chemicals that are used in conventional farming can lead to cotton losing its natural strength, allowing the fiber to retain its strength and lasting longer. Naturally, this also causes less pilling! Because the cotton is not exposed to artificial agents or toxins, its natural hand is soft and luxurious, as all fibers remain intact without the chemicals involved during the farming process. Those with sensitive skin are directly positively impacted, sometimes conventional cotton can cause skin irritation or allergic reactions from the residual from pesticides or chemicals used on the cotton. There is a range of health issues that are linked to long term or high level exposure to pesticides. This is especially relevant to farmers, since they are directly involved during the production utilizing pesticides. These issues can range from minor skin irritation and strong headaches to nausea.
Who is URTHWEAR?
It is important to be a conscious consumer and shop sustainably. The environment, agricultural workers, future generations, the planet and your skin, thank you for choosing organic cotton!
Here at URTHWEAR our loungewear is 100% organic cotton and GOTS Certified. Activewear on the site consists of post-consumer recycled plastic bottles and sunglasses are made of biodegradable bioplastics. With a range of different styles, fits and colors, there’s bound to be something you’ll love! We are a modern apparel and lifestyle brand with a mission to clothe a sustainable new world based in the San Francisco Bay Area. But fear not... we ship worldwide!
URTHWEAR is as if sustainability and streetwear had a collab! It’s a purpose-driven brand offering essentials from low-impact, high-integrity and skin-friendly materials. URTHWEAR moves with you, whether that be from the gym to the airport or from yoga to streetwear. Offering free shipping on orders $65+, get your order in now and enjoy your 100% organic cotton stylish loungewear from URTHWEAR!
It’s our responsibility as humans and consumers to make ethical decisions when shopping. We can do our part by supporting businesses that promote fair labor practices, believe in environmental sustainability, and foster social justice. By shopping ethically we can make a positive impact on people, the planet and animals. Make your impact today! By choosing URTHWEAR, you are choosing the planet, the people and the future.
Written by Isabella Montecillo
